Keep in mind that SanDisk dwarfs Rio - they're a huge company, with hands in many pies. To them MP3 players are just an extension of their flash drive business, which has an existing world-wide distribution and a solid brand behind it. Which makes it kind of funny that with very little trying they beat Creative's fervent MP3 push.
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Slaven @ Feb 9th 2006 7:15PM
Keep in mind that SanDisk dwarfs Rio - they're a huge company, with hands in many pies. To them MP3 players are just an extension of their flash drive business, which has an existing world-wide distribution and a solid brand behind it. Which makes it kind of funny that with very little trying they beat Creative's fervent MP3 push.