Adobe recently announced that both LG and BenQ have licensed a mobile version of the Macromedia Flash platform, known as Flash Lite, that will be used for the graphical interface on handsets from the respective manufacturers. Flash is seen by both companies as a way to give their phones some brand identity and help them stand out in the marketplace, while also serving to cut down on development costs. LG says it will begin shipping Flash Lite-powered models in April, while BenQ will deliver BenQ Siemens phones with Flash starting in Q4 of this year.