57-story Disney Yeti SMS billboard in New York
We're gonna have to take a cruise up on the F train a little later today to check this piece out, but apparently Disney, (un)official proprietors of Times Square, unveiled a 57-story tall interactive SMS advertisement right in the heart of our fair city. Sent to advertise Walt Disney World's new Expedition Everest attraction, apparently you can texting 4YETI with the word "DISNEY," which will make the at building-tall giant Yeti's eyes flash all Matterhorn-style. Yup, that's it. Still, this definitely does have to take the cake as being the biggest "interactive" SMS display yet seen.
[Via Textually]
