Not content to merely
be known as the company behind such successful brands as ThinkPad and ThinkCentre, Lenovo is set to launch a new line
of products under its own name in the US. According to reports, the Lenovo-branded laptops and desktops will target
small businesses, and sell at significantly lower prices than the company's IBM-labeled products: desktops will start
at $349 and laptops will sell for $599. Of course, Lenovo may find that competing in the cost-conscious, low-margin,
low end of the computer market is a lot harder than riding on a successful, popular premium brand. That is, after all,
one of the reasons IBM got out of the PC business in the first place.