Is that really a bad thing though? Not that we have a solid understanding of the Viiv platform (does anyone?), but it appears to simply be a way to put consumers at ease when mixing components and hoping that they work. If all of the components are Viiv-able, then your overall system should have no DRM challenges. If you cobble your own boxes together, you're on your own; which you realized when you started your little homebrewed high-def science experiment, right? If our interpretation of Viiv is right, then mainstream consumers should be happy. For the more technically astute, is Viiv really adding anything?