Why did they go so far so fast? Focusing on sizes above 32" more than their competitors, they had 900% growth in 40", and 175% growth at 32", in comparing sales over both quarters Who lost? Sharp, who went from first to third in total units due to supply problems despite the high quality of their AQUOS line. It's pretty obvious why Samsung and LG are investing so heavily in increasing production as well, whoever makes the most can control pricing and sell the most.
We'd say consumers are winning however, as LCD prices continued to drop an average of 16% in the fourth quarter alone. Any HDBeat readers go out looking for an AQUOS this Christmas and come home with a BRAVIA instead?