In the kind of comeback that
might make many Olympic competitors look twice, Sony has leapfrogged everybody and become a leader in the LCD market,
as rated by DisplaySearch. Powered by their BRAVIA
line and their
partnership with Samsung
, they went from an 8.7% market share in
the third quarter of 2005, to a market leading 14.6% in the fourth quarter. Suddenly Dwyane Wade scoring his teams last 17
(for the win) doesn't look so tough.
Why did they go so far so fast? Focusing on sizes above
32" more than their competitors, they had 900% growth in 40", and 175% growth at 32", in comparing sales
over both quarters Who lost? Sharp, who went from first to third in total units due to supply problems despite the high
quality of their AQUOS line.
It's pretty obvious why Samsung and LG
are investing so heavily
as well, whoever makes the most can control pricing and sell the most.
We'd say consumers are
winning however, as LCD prices continued to drop an average of 16% in the fourth quarter alone. Any HDBeat readers go
out looking for an AQUOS this Christmas and come home with a BRAVIA instead?