Looks like this is a big week for companies to try to turn product announcements into hype-worthy events. The latest is TiVo, which will be holding a press event tomorrow at New York's Museum of Television & Radio to announce a "new initiative." So, let the guessing game begin. TiVo Series 3? The subscription model? A partnership with NetFlix (could be; the invite promises appearances by CEO Tom Rogers and "other special guests")? All we know is that if they end up showing off nothing but a speaker system and a leather carrying case for your DVR, we're bailing.

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TiVo unveiling "new initiative" at press event tomorrow