Let's face it, with more and more content being created for the third screen (i.e. your cellphone, handheld, portable, multimedia device, etc. -- whatever you want to call it), it was obviously time for the Emmys to create yet another award for a new kind of small screen: the award for outstanding original programming for computers, cellphones and other hand-held [sic] device (or that's what we understand it's called, anyway, they didn't officially acknowledge it on their site so far as we could tell). So whose programming's up for an Emmy? You've got Fox Mobile's 24: Conspiracy, MTV's mtvU Stand In, AOL's Live 8 on AOL, Orrin and Jerry Zucker's It's Jerry Time!, CB Films' Sophie Chase, and interactive puzzle program Stranger Adventures. To be announced April 22 with the Daytime Emmies, the Academy will be reviewing and voting on the nominees with what we can only hope is the utmost reverence and sincerity for the category, similar to how we imagine they vote on the Emmy for Sound Mixing - Nonfiction Programming or Outstanding Game Show Host.

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