That is the new
rallying cry of the HD-DVD
camp; will it be enough to move customers
into stores to by players before Blu-ray comes out, or enough to make consumers care about high definition DVDs at all?
Toshiba and Warner Brothers certainly hope it is. To counter, the Blu-ray
supporters were considering launchnig a market campaign around the
concept that HD-DVD "came first", leaving HDTV owners unsatisfied. Expect the milder tagline "step into
Blu" when their media juggernaut hits the ground.
They plan to start the advertising on channels that
air high definition content but we haven't seen any yet, although I did catch a nice Mission Impossible trailer in HD
during 24 last night. Drop us a line
if/when you see the ads.