Like those Jupiter Research survey results we've seen before, Amberlight consultancy firm tells us that consumers do indeed want mobile television. However, they are put-off by poorly designed devices and lackluster services associated with those 3G streaming TeeVee solutions. They found current offerings to suffer from patchy 3G reception, slow startup times ranging from 2 and 5 minutes, and overly complicated usage experiences lacking on-screen displays and EPGs. Certainly, much of this is already being addressed by next-generation handsets with integrated digital TV tuners for accessing new broadcast, mobile TV solutions over DVB-H, T-DMB, and MediaFLO  -- so we're not overly concerned. After-all, Amberlight says their research, uh, "proves" that there is consumer demand for mobile TV if only operators can offer services which are "easy to use" and "competitively priced." Well, we're glad that argument is settled.

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Consumers are/aren't hot for mobile TV, Part V