High definition advertisements are going upmarket, with these separate releases regarding
Mercedes-Benz and Lexus producing their new spots in HD.
The first focuses on the Germans
, who shot their new S-class mostly in
720p (but some 1080p, maybe for Blu-ray or HD-DVD trailer releases only) and how they used Apple software to manage all
the footage. The second regards the marketing
campaign for the new ES 350
and how their three commercial spots set to run on network television during prime time
were all filmed in HD.
Seen any other HD ads lately? The last one i noticed was the trailer for the new