Wasn't it just a few years ago that $300 wouldn't buy you much of a digital camera? How times have changed, because these days, you can not only score a compact 7.2 megapixel model for under three C-notes, but a good one at that -- especially if it's the Sony DSC-W70
, says Digital Camera Review. We've known all about the W70
since before this year's Photo Marketing Association
show, where it was introduced along with four other Cybershot
models, but this one really seems hit that sweet spot of providing the most features for the least amount of dough. As you probably recall, the W70 sports a 3x optical zoom and 2.5-inch display, along with 54MB of internal memory and a 300-plus-shot battery in a case barely bigger than a deck of cards, yet according to DCR, still manages to capture quality images with good color accuracy, white balance, and detail -- although it does produce visible noise at ISO settings above 200. Still, with almost no shutter lag, ergonomic controls, and intuitive menus, the W70 sounds like a serious contender for consumers looking for a hassle-free model that takes a good picture at a fair price -- which is probably, like, most of them.