Elsewhere in the media, The Wall Street Journal's Walt Mossberg caused a stir with a column on Apple Computer's "device model" vs. Microsoft's "component model." And, although Mossberg's assertion was that Apple's model of end-to-end control over its product line had, in the "post-PC era," benefited consumers more than Microsoft's model of allowing PC makers to sort out the details, that's not what caused a new cycle of debate in the blogosphere. Instead, it was one line in the column, where Mossberg stated: "Now, Apple is working on other projects built on the same end-to-end model as the iPod: a media-playing cellphone and a home-media hub." If any other journalist had written this statement, it would likely have been dismissed as a mere assumption based on Apple's current direction and rumors that have been floating around for the past year. However, given Mossberg's stature, and the care he takes at presenting information, the comment was instantly hailed as conclusive evidence that Apple is indeed working on such products. And given word that leaked out later in the week that Apple may be working on an iPhone with Japan's Softbank, and that the company plans to host the media at its New York store next Thursday, Mossberg's assertion may turn out to have been quite accurate, quite soon.
Mossberg wasn't the only one making controversial statements about Apple this week. Reuters reporter Duncan Martell dared to point out that you don't really "own" music you download from the iTunes Music Store, since "owning implies control and if you bought the tracks on iTunes you don't have complete control." That, of course, is essential to Apple's razor-and-blades model of linking the iPod to iTunes, but it pokes a hole in a major defense of iTMS vs. the PlaysforSure-based subscription model. After all, fans of iTMS have long stated that it's better to own music than to "rent" it, via the subscription model. However, Martell rightly points out that you don't really own anything you download from iTunes. You're licensing it, as you do with software, and Apple can change the terms of that license at will.
USA Today - Videogame makers unveil the fun to come
LA Times - E3 2006
San Francisco Chronicle - Nintendo's hot controller, booth babes under control
Time - A game for all ages
The Wall Street Journal - In our post-PC era, Apple's device model beats the PC way
Reuters - Do you own songs bought online? Well, sort of