Guys, I'm italian and I can tell you that Fiat has developed a quite particular marketing strategy based on his storic brand. It is centered on high quality non-automotive products, like sweaters, plush or shoes, and now cellphones too. Here in Italy Fiat and Alfa Romeo sweaters costs over 200 Euros, and shoes costs about 300 Euros. And, you know what? They have a huge success! People looking good or stylish spend a lot of money on this things! (and many others try to buy illegal imitations)
For this reasons, I can tell you that probably those cellphones are going to cost a lot too!
If you want to take a look, search "felpa fiat" or "scarpe fiat" on google images.
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Guys, I'm italian and I can tell you that Fiat has developed a quite particular marketing strategy based on his storic brand. It is centered on high quality non-automotive products, like sweaters, plush or shoes, and now cellphones too. Here in Italy Fiat and Alfa Romeo sweaters costs over 200 Euros, and shoes costs about 300 Euros. And, you know what? They have a huge success! People looking good or stylish spend a lot of money on this things! (and many others try to buy illegal imitations)
For this reasons, I can tell you that probably those cellphones are going to cost a lot too!
If you want to take a look, search "felpa fiat" or "scarpe fiat" on google images.
p.s. sorry for my english! ^_^ )