In a viral marketing move that's sure to draw the fire of Apple
enthusiasts (probably right here in the comments, if history is any indication), SanDisk has posted a website called "iDon't" that encourages people to flee the closed iPod universe (the "iTatorship," they call it) -- and to pick up a SanDisk Sansa e200
while they're at it. While we certainly won't go into the pros and cons of each company's products here (mainly for fear of getting flamed), we must say that the iDon't site features little compelling content other than a few cheesy wallpaper downloads and some links to anti-iPod sites, and mostly comes across as sour grapes from the runner-up
in an industry being dominated by a single player. Still, other manufacturers need to do something
in order to gain market share, and R&D is, like, really expensive, so if you can convince a couple of kids to sport t-shirts and buddy icons featuring your propaganda, who knows, maybe a few consumers will bite.
[Via iLounge forums