Even though we've all gone out and bought HD-DVD players already (not really), Sony is trying to woo consumers over to the Blu-ray camp with a snazzy new line of BRAVIA-brand flat-panel LCD TVs, five of which sport the coveted XBR designation, and five of which offer 1080p resolution for maximum enjoyment of the BDP-S1 that Sony is hoping you'll pick up this summer. All of the XBR sets -- the 46-inch KDL-46XBR3 and KDL-46XBR2, 40-inch KDL-40XBR3 and KDL-40XBR2, and 32-inch KDL-V32XBR2 -- feature a built-in ATSC tuner plus one VGA, two HD component, and three HDMI inputs, along with the usual flurry of patented picture enhancement technologies, with the XBR3s sporting that shiny piano black bezel which is so popular nowadays that it's showing up at some of the finest bars along the Jersey shore. Rounding out the bunch are the 46-inch KDL-46V2500 and 40-inch KDL-40V2500, which also give you 1,920 x 1,080 pixels, but no digital tuner, one less HDMI input, and no option for interchangeable, multi-colored bezels as with their XBR2 counterparts. Prices for these models -- which will all be available in September -- range from $2,500 for the 32-incher up to $5,300 for the stylin' 46-inch XBR3 (pictured), and of course, whatever you end up paying for that Blu-ray player.

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Seven from Sony: new BRAVIA flat-panel LCDs