How do you make an annoying service even more unbearable? In the case of Cingular's Answer Tones (better known as ringback tones
), you give customers the option of torturing their callers with "personalized" celebrity greetings to go along with the current catalog of low-quality song snippets. The wireless services provider has just a launched a program called "Say My Name" that offers subscribers the dubious ability of having celebrities like Juvenile, Ice T, Jamie Kennedy, and a bunch that we never head of, repeat a $2 canned message -- complete with the owner's first name (if they're lucky enough to have one of the 40 or so names deemed popular enough for this promotion, that is) -- while they're digging around pockets and purses for their phones. Note to our friends: the first time we hear a "Wassup, this ya boy Juve the Great..." when we call one of you, you'll be immediately kicked out of the Circle of Trust.