Sony has used Digital Reality Creation since '97 in many of their higher-end HDTVs. This proprietary system allows their HDTVs to look good from any source by scaling resolutions up to the sets native resolution. DRC-MFv2.5
has 1080p in mind and has been worked to guarantee that those new Sony HDTVs that were announced
have a great picture. Yeah, those new Bravias and XBRs are equipped with this newer system that is designed to reduce digital noise and create an even more realistic looking picture.