Following last month's deal with web video publisher Brightcove, TiVo has announced another round of partnerships that will bring various on-demand video clips to broadband-equipped Series 2 owners, with a new service called TiVoCast. The company has been making moves in this direction for some time now, but this is the first time we're being offered content that we'd actually bother watching, including NBA and WNBA highlights, New York Times-produced video (featuring David Pogue's often-humorous reviews), advice from CNET, and a dose of hip hop culture from H2O, along with male- and female-targeted programming from Heavy.com and iVillage, respectively. The new content -- accessible from the "Showcases" screen when it begins appearing next month -- will not be available to everyone, however, as USA Today is reporting that neither DirecTV subscribers nor Comcast customers will have access to any of these value-added TiVoCast downloads.

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Select subscribers getting TiVoCast web-based programming