"Why, Bill, your cologne -- I, I can only assume you're toting a luxury cellphone." Les hommes
should supposedly expect such provocative complements when donning Mobiado's
newest venture, Perfume No. 919, created in cooperation with fragrance guru Bissol. The target demographic for this pricey liquid ($300) is quite literally "luxury mobile phone users" of the male persuasion; what we don't understand, however, is what that smells like or why we'd want to duplicate it. At any rate, if this all makes sense to you but you're worried about spilling your precious eau du mobile in shipment, fear not; Perfume No. 919 comes bottled with "a double industrial o-ring seal system to prevent leaks."