So you've got a fancy home theatre system do ya? Oh, and you like to boast a bit about the 3000 lumens your 1080p DLP kicks? Well check that ego son, 'cause Sony just unveiled their newest SXRD (Silicon X-tal Reflective Display) 4K projection technology which slams your home kit with a blinding 18,000 lumens (nearly twice the brightness of their top-o-the-line SRC-R110, pictured to right) and a 4096 x 2160 resolution. As you may have guessed, these are designed and priced for commercial movie theatres. Still, if you've got a couple hundie grand to drop, we're sure Sony might grant an exception to you and your fifty-foot screen.