While the press, analysts and fanboys continue to grovel at the feet of Apple and Microsoft for the tiniest little scrap of rumor regarding the next portable announcement, Creative has resorted to drumming up a little bit of their own hype in advance of a new audio player release. The "Mystery MP3 Player" looks like it will be unveiled during their upcoming sale promotion, going on from June 23-25. "Tiny with a price to match!" gives us a feeling they're going flash, and will hopefully be moving their Zen Vision:M niceties into something small enough (and cheap enough) to compete with the iPod nano. We sure wouldn't mind a Portable Media Center 2 offering from Creative, but that doesn't seem to be in the cards this time around.

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Creative lets us know there's a new player coming