The big wigs over at the RIAA have established a new reward system, much like the one they use for traditional albums, called the Master Ringtone Sales Award. They're keeping track of how many times a song has been downloaded as a ringtone -- it has to be the original recording, not some clunky midi version -- and once that number hits 500,000 it's considered to have gone Gold. One million sales merit Platinum status and two million marks the start of the ever-expandable Multi-Platinum category, into which the Black Eyed Peas' "My Humps" and three others have already climbed. Check the link for a list of all 128 songs honored -- including some Mariah Carey recorded for Pepsi -- at the inaugural ceremony held in NYC. Rumor has it that next year's event will have a lifetime achievement award for the late Crazy Frog.


[Via Slashphone]

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RIAA establishes Master Ringtone Sales Award