Panasonic has been a big name in the plasma world the last few years and with the global plasma market set to explode by 200% by the end of next year, they want the biggest piece of the pie. Panasonic's VIERA line has always been coined as one of the best values for picture and price. It is with these HDTVs that Panasonic is going to try to achieve a 40% global market share on plasmas. These sets are sold in Asia, North America, Europe, India, and now the Middle East. It really doesn't seem that hard for them ether; they have the product and the goods to back it up.