Although there are already numerous options on the market for filling up your non-iPod DAP with digital content, Tower Records has managed to find what it thinks is an untapped niche of music aficionados who are looking for both better sound quality and more variety than current solutions are offering. Enter Tower.com/Digital, a Puretracks-powered service going live today that company executives say will leverage the experience and industry connections of the nationwide retail chain to give music fans access to a "broad and deep catalog" with tunes not available from other sites -- even if the other sites offer more total tracks than Tower's 1.2 million. Plus, the WMA-formatted downloads are said to be encoded at a higher bit rate than songs from competing services, and can be burned to disc for playing on "many existing CD players." Despite their supposedly higher sound quality, Tower.com/Digital (they've got
to rethink that name) tracks will still sell for the usual 99 cents, with whole albums also adhering to generally-accepted pricing and going for $9.99.