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The combined ARM-based units pull in $400M in *revenue*. That doesn't mean they make a *profit*.
Remember what the world was like 10 years ago, when Intel bought these technologies. The conventional wisdom was that applications were moving off the desktop, and PCs would be replaced by Web terminals. In that kind of environment, diversifying seemed like a survival move for Intel. Today, though, the heavy-lifting apps are still on the PC, and most Web-based apps want a full-power browser. As a result, the PC has at least another 10 years of life in it, so Intel can afford to specialize again.
And, in 10 years, the market demands will be high enough that putting an x86 in a cellphone will just make sense.