We wonder what the meeting was like over at Intel HQ when they decided to produce this programmable remote that's designed for controlling your Viiv devices and is shaped like the steering wheel from a BMW F1 car. We wrote a short play describing how we think it went.
Executive 1: It seems like people are seeing Viiv as kind of a novelty. What should we do?
Executive 2: Hmm, maybe we should develop a remote that'll give users access to all of their media without having to switch remotes, thus making Viiv actually useful for accessing content. It can have an array of custom programmable buttons, two of which look like bright blue marker caps, and everything.
Executive 1: Yeah, and it can be shaped like the steering wheel from a race car!
Executive 2: That is a totally sweet idea. When does it come out and how much?
Executive 1: Well we're developing it now, so no word on release date. But judging by how much other companies charge for race car stuff, it's safe to say that it won't be cheap.
Executive 2: Awesome. AMD Live! has no idea what's coming.