Prices & Dates:
50" SXRD KDS-50A2000 - $2,799.99 (down from $3500 previously), shipping 8/2
55" SXRD KDS-55A2000 - $3,299.99 (down from $4000 previously), shipping 8/16
60" SXRD KDS-60A2000 - $3,699.99 (previously $4500), shipping 7/17
Maybe Sony can transfer some people form their HDTV department to the Playstation 3 and BDP-S1 Blu-ray player departments, nothing like a price drop and ship dates moving closer instead of further away to make both products easier to love. We'll wait to see if this cost-conscious Sony extends to the XBR version of their SXRD sets before we get too excited. The BRAVIA line of LCDs are still slated for September, no prices or specific dates announced yet.
[Thanks for the tip Carl!]