This last quarter was suppose to be another 'golden quarter' for display makers thanks to the most watched event in television history. These manufacturers were expecting the World Cup to help flat-panel shipments score. (sorry, had to) While shipments did raise 3%, it wasn't the goal (sorry again) that they were expecting. Plasma makers were expecting somewhere near 8% instead of the 3% they ended up with. The World Cup just didn't garner the amount of demand that was expected.