As for the ads, it was reported in the WSJ that consumers in test audiences strongly disliked the smug nature of the mac dude, while they enjoyed the likable pudgy accountant looking guy. As a result, Apple will be tweaking future ads.
No point appealing solely to those that already own your product...
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As for the ads, it was reported in the WSJ that consumers in test audiences strongly disliked the smug nature of the mac dude, while they enjoyed the likable pudgy accountant looking guy. As a result, Apple will be tweaking future ads.
No point appealing solely to those that already own your product...