From what we can tell, you'll have to buy some Japanese beer in order to get a chance to win one of these (it seems you can also win some meat), but this One-Seg TV Watch looks to be a prize worth drinking for (but really, what isn't?). In addition to picking up One-Seg terrestrial digital broadcasts, the TV Watch (available in three stylish colors) also doubles as a completely impractical cellphone once you pop in a Willcom W-SIM card. And, yes, the watch is as big as it looks, with its 2.4-inch screen pushing the dimensions to a beefy 2.3 x 3.5 x 0.88-inches, weighing in at just over four ounces. No word if/when these'll be available simply for purchase, or how much they'll set you back -- not that it'd be of much use to anyone outside of Japan, unless you've got a thing for oversized watches (which we obviously do).

[Via Engadget Japanese]