Question: how do you make a ginormous 100-inch LCD display even better (aside from actually releasing it to the public at a very reasonable price)? Well if you're Royal Philips Electronics, you endow that bad boy with some of your sweet, immersive Ambilight technology -- we've known since CES that Philips had both three-sided Ambilight Surround and four-sided Ambilight Full Surround in the pipeline, but we had no idea that the company possessed the strength, the courage, the sheer willpower to roll out ambient lighting on such a massive scale. Unfortunately for us consumers (and by "us," we actually only mean Mark Cuban), this monster display is only a prototype being shown off at IFA as a way for Philips to flex its technological muscle, so don't expect to see it at your local Costco anytime soon. Plus, even if you could buy one of these retail, it would probably cost approximately one million dollars; so for now, at least, you'll have to settle for plasma if you want a 100-inch set, or a relatively tiny 70-inch screen if you absolutely need to go LCD.

[Via HDBeat]