A quick glance at the spec sheet of HP's new iPAQ rx4000 Mobile Media Companion doesn't really show it as a force to be reckoned with, but a quick look at the device itself reveals it to be quite a new thing entirely for the iPAQ line. HP seems to be going after a consumer dollar with this device, with a $300 pricetag and cute PMP-inspired design, but the specs aren't terrible. The rx4000 features a 2.8-inch screen which runs in landscape or portrait mode, WiFi and Bluetooth connectivity, and is naturally a full-fledged Pocket PC with support for VoIP software and Microsoft Office apps if you're feeling in a productive mood. Of course, the "Mobile Media Companion" moniker reveals the proposed functionality of the device, and between the media player support, nifty scroll wheel and decent screen the rx4000 shouldn't go far wrong there. Unfortunately, HP has so far only announced an October launch in Asia, so there's no telling when or if we might get this little guy in the States. There's also no word on internal storage -- a few gigabytes of flash memory wouldn't go far wrong here -- but we're guessing it isn't anything much if HP has decided not to mention it in their press release.