Most photog types should easily recognize the Agfa name -- they've been doing the whole traditional and digital imaging thing forever. Unfortunately, they've farmed out their brand for a new AgfaPhoto line of digicams to be built by German consumer electronics company plawa, and plawa's first stab at an Agfa-cam isn't looking too incredibly hot. The new DC-735 packs a 7 megapixel CCD, 3x optical zoom, a rechargeable li-ion battery, 2.5-inch LCD and not a whole lot else. The metal housing looks durable, but incredibly bulky, and there's no word on optical image stabilisation or any other fancy specs. Of course, the real proof is in the pics, and if the DC-735 manages some spicy photos all might be forgiven, but for now it's just looking like a Europe-only also-ran. Prices should range from 99 to 199 euros for the planned five to ten megapixel range of AgfaPhoto cams -- which is due this month -- so at least the price is right.

[Via LetsGoDigital]

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Agfa returns with AgfaPhoto DC-735 7 megapixel shooter