Keeping the football HD advertising bandwagon moving is Texas Instruments, with their "It's the mirrors" campaign sponsoring Monday Night Football as well as NFL & BCS coverage on Fox. They're joining the Official HDTV of the NFL Samsung
, MNF advertiser Wal-mart
and others running HDTV ads frequently during football games. Last night it looked like HDTV ads outnumbered beer promos by a wide margin. Some people might be worried about HDTV not booming
but good luck telling these guys that, they've clearly shown their expectations for the market.