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TI's DLP sponsoring Monday Night Football

Richard Lawler , @Rjcc
09.12.06
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Keeping the football HD advertising bandwagon moving is Texas Instruments, with their "It's the mirrors" campaign sponsoring Monday Night Football as well as NFL & BCS coverage on Fox. They're joining the Official HDTV of the NFL Samsung, MNF advertiser Wal-mart, Hitachi, Pioneer and others running HDTV ads frequently during football games. Last night it looked like HDTV ads outnumbered beer promos by a wide margin. Some people might be worried about HDTV not booming but good luck telling these guys that, they've clearly shown their expectations for the market.