Fujitsu FPcodes, like QR without the mess

You just forget everything you know about that QR coding qrap 'cause Fujitsu just went next-gen with the introduction of FPcodes. Like QR codes, Fine Picture codes allow you to photograph the code with your trusty cameraphone and then be redirected to a URL for the product. However, instead of looking like a greasy black smudge, the pale yellow FPcode is printed directly onto the image of the product, just snap the product and off you go. FPcode-printed catalogs and magazines are expected to be released as early as October and require the download of a free app to use. Now considering we don't even have QR implemented yet, we'll call you daddy on this one Japan.

[Via lariviereauxcanards]

[Cillit Bang @ Sep 15th 2006 8:41AM]

Looks like Shotcode (http://www.shotcode.com/) beat them both by several months...

[Deluxe @ Sep 15th 2006 10:46AM]

Dude, you're a moron. Google QR Code, welcome to 5 years ago. Shot codes is the pathetic western attempt at QR, FPCodes are completely different.

[Hunt @ Sep 15th 2006 10:48AM]

It's amazing how much QR codes are integrated in Japan. You'll find them in magazines, websites, billboard, trains, graffiti, etc... I wouldn't be surprised if someone has a QR tattoo.

[Ndtinker @ Sep 15th 2006 12:41PM]

And before all of that was Digimarc. they had a technology that encoded a watermark in an image and would take you to a website. this was all way before phones had cameras in them though and you had to use a webcam attached to a pc. the only magazine i ever saw it used in was popular mechanics. it was a cool idea way ahead of its time.

[rada @ Sep 15th 2006 2:02PM]

I like how they use a Sharp 903 phone.

[steve @ Sep 15th 2006 4:36PM]

I wonder if taking a picture of the girl will take me to a dating site or her myspace site?

[Kibi @ Sep 17th 2006 8:04AM]

Whaddayamean not implemented?
http://nextcodecorp.com/index.htm

[dean collins @ Jun 30th 2008 9:12AM]

This is just dumb.

The whole point of QR is knowing "how to interact" with the "call to action".

How would you even know a Fujistu FP code is "in the image" like where would you actually focus the camera etc.

Understanding "expectations" is key to QR's success.

Cheers,
Dean Collins
www.Cognation.net/qr