Three new cookie-cutter ultracompacts from Rollei
Usually when manufacturers unleash several new cameras upon us, it takes awhile to weed through the specs in order to spot their differences and identify the features that consumers will find most compelling, but as luck would have it, Rollei's da-series of unremarkable shooters tend to completely lack innovation from generation to generation. Such is the case with three new so-called "Prego" models from the once-esteemed brand -- the 10 megapixel da1325, 7 megapixel da7325, and 5 megapixel da5325 -- which besides sporting different resolutions, are exactly the same in every single way (making our job a lot easier). When it comes to Rollei these days, when you've seen one you've seen them all, so these 128-gram ultracompacts' features should come as no surprise whatsoever: you're getting a 2.5-inch LCD (no viewfinder, of course), 3x optical zoom, maximum ISO of 400, 30fps VGA video with sound, maximum shutter speed of 1/2000 of a second, and video out for showing off your imaging skillz on a bigger screen. We have a feeling that the interest in these cams is slim to none, but just in case this write-up has somehow piqued your interest, all three will be available next month for €149 ($189), €199 ($252), and €249 ($315), depending on resolution. Keep reading to peep the two lower end models -- though once again, there's nothing here that you haven't seen before...
Read- da1325
Read- da7325
Read- da5325
Read- da1325
Read- da7325
Read- da5325






















Reader Comments (Page 1 of 1)
DeShaun @ Sep 22nd 2006 9:44AM
Um...max ISO of 400? Weak. And for that price? What are they doing over at Rollei.
As of late I've been most impressed by Panasonic, actually...especially now that they include Leica lenses.
Jason @ Sep 22nd 2006 11:22AM
Ugllei
Leo @ Sep 25th 2006 7:57PM
I know this is a gadget forum and not a photography forum, but it would be great if whoever writes this stuff new a little something about Rollei the company and their role in photographic history, particularly with a little term called 'quality'. Oh and guess what...we can not judge image quality from reading the specs of a camera, we actually have to take an image before making a comment. Isnt the essence of a camera is to take photographs and so a comment should be based upon the image quality produced by that camera. Secondly the features of that camera to be able to achieve the image quality then can be commented on. Only 400 ISO eh? Ummm how many people in this world before digital used emulsion higher than 400ISO? Actually how many people use ISO 400 or higher now with digital? And don't give me that bull about Auto ISO. I know how many people understand this concept...I teach over 800 people in digital photography a year...not enough.