Unbox and iTunes have been getting all the attention lately, but movie download "veterans" like CinemaNow still have a few tricks up their sleeves. CinemaNow is still the only service to allow DVD burning of select downloaded films, and now they're about to get their first same-day title, which will be downloadable and burnable the very same day the retail DVD hits stores. Universal Pictures is providing the pic, "The Fast and the Furious: Tokyo Drift," for a CinemaNow-standard $9.99, and everybody else will be watching from the sidelines to see how such an "unprecedented" release affects the market. We can't quite seem to muster as much excitement for the release, but maybe that's because such a thing is so long overdue -- it's hard to argue with it being a decent evolutionary step in the realm of online video distribution. Now if CinemaNow could just get the infernal things to play.

[Via Ars Technica]

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CinemaNow and Universal team up for same-day DVD burning