Today's discerning consumer can no longer be satisfied by a mere peel-and-win game on their box of fries, now it takes 10 flat-screen TVs and a sound system to keep those burger lovers coming back. McDonalds has started to roll out a new m-Venue system to franchisees, which provides music and videos to customers via text-messaging and WiFi. Users can select the video content they'd like burned into their retina by the in-store big screens via text message while they chow down on fries, and can purchase ringtones, video, wallpaper and games for download as well. This new effort definitely isn't the first attempt at getting customers into McDonalds for more than the meals, but positive reaction at pilot stores might mean this idea is a bit less ill-fated.

[Via The Wireless Report]

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