According to a recent article in Variety
is in early talks with Wal-Mart
over a way to get iTunes downloads to finally play nice
with the commercial giant. Apple wants to team up with Wal-Mart to get access to the retailer's massive title selection, while Wal-Mart is attempting to gain a foothold (or at least a revenue stream) in the downloadable movie sector; at this point, though, it's unclear how these tense negotiations will affect Wal-Mart's plans to roll its own digital video options
. The Hollywood publication also reported that 40 percent of studio DVD sales go through Wal-Mart, which means that both movie studios and the gargantuan retailer need to quickly figure out how to adapt to this whole internet thing (we hear it's getting big nowadays).