Wii retail details: markup and endcaps
By Ryan Block 
posted Oct 7th 2006 6:32PM
posted Oct 7th 2006 6:32PM
WII CONSOLE - 249.99 / 237.50
WII REMOTE CONTROLL - 39.99 / 32.00
WII POINTS CARD - 24.99 / 17.00
WII CLASSIC CONTROLLER - 19.99 / 14.50
WII NUNCHUK CONTROLLER - 19.99 / 14.50
WII GPAK ORGANIZER&TRAVEL - 29.99 / 18.95
WII RAYMAN RAVING RABIDS - 49.99 / 41.2
WII THE LEGEND OF ZELDA:TW - 49.99 / 40.00
WII RED STEEL REVOLUTION - 49.99 / 41.22
More pics after the break!
[Thanks, Los and Ian]
nice, any pics of the classic controller?
The fact that the classic controller is only $20 and the games are only $50 makes this a purchase, for me.
Now, "Dog Tags and Lapel Pins"? WTF? While the controller gloves kick ass (and come in packs of three. Yay!), I don't see any need at all for dog tags.
they're nintendog tags. and, yes, they're wiik.
Yeah only $12.50 or margin on the console... but at least there is margin. The PlayStation 3 will be sold for the price the retailers get it for... the MSRP!
Plus you can't forget how retailers sell those service/replacement plans....
Yeah, this is hot... nice to plan my purchases in advance.
"And this little piggy went "Wii Wii Wii" all the way to the bank."
lol, nice
Obviously Nintendo has recognized the dangers presented by rooms full of arm waving children. This shows they care enough to make sure that the parents can identify the bodies.
Mikes commetnts on the dog tags had me rolling! Too FUNNY!
Those controller gloves look nice. I'm very likely going to consider getting the green/black/gray package.
great spy pics!
btw there's a mistake on the last sentence... it should say "price on the left" instead of "prince on the left"
sweet...i like those cost prices as well...that's what i will be buying games and accessories for, i get a nice "at-cost" discount haha
sweet, which places are taking preoders for the wii and how much do they charge?
Wow those are good pictures :) .. I love the prices on this stuff.
Has anyone noticed that little logo on all the boxes? with the two arrows pointing to those two words in turn? it kind of looks like "|-SWITCHCARRY--|
that is kind of stupi if it does but I'm probably wrong.
interesting how the gloves comes in packs of three, but most people, if they consider buying extra controllers would have 4 controllers. Clever nintendo.. very clever.
It's a modern metaphor to how hot dogs come in packs of 8 but buns come in packs of 12. >.>
It could also be due to the fact that if you want to differentiate between four controllers of a single color, you only need to change three of them so that you have four different colors (original and the three gloved ones).
But if the controller glove is not just to differentiate between the remotes, then you'd have to find a friend who wants your two of them.
I'm still not liking that the combined price of the nunchuck and wiimote is $60. I wish they'd make a bundle that sold for a bit less...
hmm i dont get the controller gloves, what r they suppose to be used for?
They are added protection for your controller in case it goes flying across the room. Kind of like what cell phone gloves are used for.
also to identify player beyond the lcd light easier to recognize
^^Make more money... and "Protect" your Wiimote XD
ahh...the sweet smell of commerce.
Official dog tags and lapel pins, Imma be all over those! On the other hand those "gloves" rub me the wrong way.
I'm not so sure that $12 is a weak profit margin, since the other consoles are coming in at a negative margin of more than $140.
They are talking about the margin the retailers pay. Only the manufacturers are losing out on money. The retailers get the consoles for almost MSRP. Maybe a dollar or two off. But they are probably barely breaking even with the PlayStation 3. They make their money, just like the manufacturers, on the games and accessories. Retailers make about $10-20 off each game sold and high mark ups off of accessories.
Rest assured that Nintendo will be making more than that per console. The machine itself probably costs $170, with a controller (costing Nintendo) only $25, plus the game is hardly ten dollars. I mean take a look at Wii sports... it still is a simple game. So lets say that brings the console to $205, but they are selling them for $237.50 to retailers. Well the retailers are making $12.50 off each Wii. Plus Nintendo is making about $30 off each console.
Those negative margins are for the manufacturers (i.e. Sony and Microsoft), not the retailers; Best Buy/Circuit City/CompUSA don't sell anything for less than the price for which they purchased it.
i'm doing a report for the product pricing on the Wii... I was wondering where you got that info from
plz reply, thnx
Awwww sweet! Controller gloves!
It's also cool to see how much these things actually cost to retailers.
Allow me to be the first to coin the phrase "Wii Condom"
You're welcome. Please mark my name and the date.
Enjoy!
@Isaiah
OMG i hope that phrase catches on. i'm gonna use it with my group of friends and see if it does.
Wow, those are surprisingly cheaper than what nintendo is asking.
Delicious.
hey crew wassup i just ordered my wii in the nintendo store nyc today so they still have space i guess?? get yours quick
Hey my pics made it on.
Just FYI, you can't see it in the pics. The green controller glove with the 2 retro looking ones has a Zelda Triforce Logo embossed between the large A button hole and the 3 button set below it. The red has the Mario "M" on it, in the same spot.
I really am having to stifle my klepto thumb working on them.
so my employee discount will come in handy... ;) (bb)
[QUOTE]Brian @ Oct 7th 2006 7:44PM
I'm not so sure that $12 is a weak profit margin, since the other consoles are coming in at a negative margin of more than $140.[/QUOTE]
this isn't indicative of Nintendo's actual cost, it is the cost that CompUSA buys from Nintendo. Their cost maybe $300+ but they can't sell it to CompUSA for $300 and expect them to retail it at $250. Truth is that we don't know what the console's cost is yet.
Too bad this isn't on Joystiq
$12.50 isn't that slim of a margin. The margin on the other systems is usually only about $2 or $3. So Nintendo's actually ensuring the stores want to sell Wiis.
I can't wait till their in stores, and I can play it.
yeah, walmart has been looking forward to not having them because of "motion activated" controllers, safety
Am I the only one that saw the stand with holes for 4 wii-motes? That is a really good idea!
It does say:
SWITCH
N
CARRY
on a lot of those packages. WiiCondom really fits too. It's like paintball. The gun barrel cover is called a Barrel Condom. I'm calling it WiiCondom. I hope the controller gloves aren't too thick like the covers for the ipod that I see (the silicon ones).
Controller Gloves......So your wii doesnt slip out of your hands
Raider: If Wii sports is hardly $10, then why is the Wii Sports-less Japanese Wii selling for $35 less than the North American bundle?
Neat. Some of the colors (for the gloves mostly) are a bit odd though.
I think I just had a fangasm looking at these pics... The gloves look like they may be a temporary solution until they come out with different colored Wiimotes.
I agree that the Wiimote gloves are probably meant for colour purposes rather than to protect the controller. That's why they come in packs of 3 - so you can leave one Wiimote uncolored (white) and the rest can be all kinds of crazy crap.
hmm...i'll check best buy's wholesale prices when i go work tomorrow. employees don't get discounts on the consoles but we'll get wholesale + 5% on everything else. gotta check it out!!!
Has anyone noticed that those display cases are made of cardboard? Nintendo is really doing everything it can to cut operating costs. wow.
Aren't all displays like that made of cardboard?
What is Switch N Carry system? It says it on the boxes.
This ain't your child's console - this unit's targeted at the 30-somethings who will be buying it for the nostalgia! :D I know I will!
@SideSwipe:
"This ain't your child's console - this unit's targeted at the 30-somethings who will be buying it for the nostalgia! :D I know I will!"
Me too! I will be buying at least one and I haven't played video games in years. I grew up with Donkey Kong on the Colecovision then NES in the 80s, so it is nostalgic for me.
I hope the Wiimote doesn't turn out to be another PowerGlove or Robi.
i think the wii gloves are awesome! they provide grip, a color choice and variety, and for those of us who will only have one controller (i'm just a lonely boy who likes to play with his wii XD) a 3 pack rocks!!! keep it comin' ninty!
Can't wait for the Southpark episode on Wii to come out. Maybe Kenny gets killed with a flying Wii remote?!?
Mom---Bathroom!!!
It wouldn't surprise me if those dogtags were freebies to people who preorder or buy the system. I work at Circuit City and we get stuff like that all the time.
:O I want those dog tags!
Those gloves seem interesting, might pick some up if they aren't bad.
can wait to have my wii... i'll take my all my vacations with it!
Did any1 read Alex's comment on pg2, THERE ARE WIIMOTE HOLDERS! How cool! and who ever said the stands are cardboard?... They could be steel, ya know like the shelves at shops? WELL I CNT WAIT 4 THE WII... 2 bad Australia gets it on tha 7th! and America got it b4 Japan... any1 no y? At Myre in Australia, you can pre order the Wii and get AUS$600 worth of Wii coupons!!!
At CompUSA the "average cost" (what you have listed) is an adjusted figure including shipping costs to get the products TO the store. The real cost from their distributor is lower than that. On a store operations level though that is effectively what it costs them and the gross margin they will see on that sale.