The "over-the-top holo jargon" is just quoted verbatim from the original source, a Japanese online tech magazine. I assume Evan quoted it directly because he didn't quite get it either. I imagine holographic storage companies like inPhase didn't come up with this method first because, well, it's not a hologram. To spout more jargon, it's essentially confocal interferometry, but it records only 1 bit per fringe pattern. A hologram's advantage over standard serial data recording techniques is based on the fact that with a spatial light modulator you record a 2 dimensional array of data (like a grid of bits) in parallel, as opposed to one bit at a time. This technology, as seems pretty clear from the graphic on the linked Japanese site, records individual bits in a serial fashion like standard optical disc technology, it just stores the data differently, i.e., as interference fringes as opposed to pits. Moreover, the technique apparently encodes the information with a mechanically actuated mirror, as opposed to electrical modulation of a laser's intensity in a conventional optical storage device. This technique should allow writing to multiple layers in medium, but it is not holography, can not be as fast as holography, and doesn't threaten (or matter much) to companies like inPhase and Optware.
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The "over-the-top holo jargon" is just quoted verbatim from the original source, a Japanese online tech magazine. I assume Evan quoted it directly because he didn't quite get it either. I imagine holographic storage companies like inPhase didn't come up with this method first because, well, it's not a hologram. To spout more jargon, it's essentially confocal interferometry, but it records only 1 bit per fringe pattern. A hologram's advantage over standard serial data recording techniques is based on the fact that with a spatial light modulator you record a 2 dimensional array of data (like a grid of bits) in parallel, as opposed to one bit at a time. This technology, as seems pretty clear from the graphic on the linked Japanese site, records individual bits in a serial fashion like standard optical disc technology, it just stores the data differently, i.e., as interference fringes as opposed to pits. Moreover, the technique apparently encodes the information with a mechanically actuated mirror, as opposed to electrical modulation of a laser's intensity in a conventional optical storage device. This technique should allow writing to multiple layers in medium, but it is not holography, can not be as fast as holography, and doesn't threaten (or matter much) to companies like inPhase and Optware.