In the ever-expanding world of mobile searches
, we knew it was simply a matter of time before revenue-hungry mega corporations dug in and gave the impulse caller in us all one more
. While Google's AdWords have already landed
on mobile search screens, Ingenio has now inked a deal with Microsoft to enable location-based advertisements to appear atop MSN's "Windows Live searches" made via cellphones. Although Ingenio already has a similar agreement in place with AOL, this partnership will allow users who search for local "businesses, restaurants, and services" to see a single banner ad which will automatically ring up a nearby supplier with just a click. The oh-so-coveted ads are being "auctioned" to interested parties willing to shell out the most dollars to get their plugs listed first, fetching "$2 to $4 each" for typical entertainment clicks, while demanding "$20 or more for things like financial services and real estate."