HP India busts out line of "Fashiontronics"

All we really need to feel fabulous is our SPOT watch, head mounted display, and DualCor cPC under arm, but for the more discerning fashionistas, HP India is brewing up their new Fashiontronics line. As far as we can tell, this project is mainly comprised of garish colors, skins and cases for regular ol' HP products, but apparently premier Indian designer Suneet Varma is involved, so perhaps the designs are not totally lacking cred. The new skins will grace HP's desktop and laptop line, along with some new Bluetooth Jabra headsets, complete with Swarovski crystals, which are being introduced for HP's iPAQ range. All of this fits into HP's "The Computer is Personal Again" campaign, a worthwhile slogan not doubt, but which we must say looks quite silly slapped across one of those VoodooPC behemoths, as we ourselves recently witnessed.

[Via Intelligent Cross-Sell]

[Colin @ Oct 25th 2006 12:07AM]

One of these laptops will go great with my bus ride.

http://www.blogdeguerrilha.com.br/images/blog_18_04_firefoxbus-thumb.jpg

[George @ Oct 25th 2006 3:09AM]

India design. That's all you have to know. Keep it state-side and keep it real. HP has good design, I should know, the copy I work for designs interfaces and hardware for them. This is what they have to look forward to outsourcing to India.

[Rohit Kapur @ Oct 25th 2006 5:22AM]

Wow that's stupid and offensive. In fact, it's so stupid, I'll even ignore that it's offensive.

You couldn't be any more stereotypical if you tried.

"Keep it state-side and keep it real. "

Damn. I'm not even gonna comment on any of that in particular. Just... Damn.

[foshizzle? @ Oct 25th 2006 4:11AM]

oh my goodness why is the perspective so out of wack in that ad? does that irritate anyone else?!

[zoara @ Oct 25th 2006 6:22AM]

Yeah, it irritates me. Looks like some kind of schoolkid's collage.

[Finished Law School @ Oct 25th 2006 7:39AM]

"Thank you, come again."

[Halopend @ Oct 25th 2006 10:09AM]

IS THAT BATMAN?

[arphaus @ Oct 25th 2006 10:10AM]

It's cultural, to a strong extent. Basically an Indianized imagination of American culture, taking what pops out most quickly and easily. The last time I was in India I had a blast watching the Indian take on mtv.

[gino genelli @ Oct 25th 2006 11:03AM]

Consumers in different countries have varying aesthetic preferences. This particular line by HP was designed in India for the Indian consumer. The fact that some Americans dislike the color combinations is irrelevant--the product isn't targeted at them. Products are often localized to cater to local tastes and culture. Stop thinking so ethnocentrically.

[Matt B @ Oct 25th 2006 11:45AM]

...but have you looked at this picture.......on weed?

[deepa @ Mar 18th 2007 9:43PM]

one buys a 30K worth smartphone, only to find that he has been duped by the company in terms of warranty....

Horrendous service by HP.... I wonder how people by their products.

I still do not think HP is a company to deal with....no ethics regarding customer satisfaction.

Please read this....

http://fantasticwapsite.blogspot.com/2007/03/hewlett-packardcheats-customers.html

cheers!!