Surprisingly enough, blue laser media isn't the result of a licensing deal with Gargamel and the subsequent disappearance of the Smurf population. Imation and Memorex have produced a short (14 minute, 68MB) video podcast about their facility in Minnesota producing Blu-ray and HD DVD discs. Sure there's quite a bit of marketing fluff, but by fast forwarding to the last few minutes, there's some interesting information about manufacturing blue laser discs. From the original master recording, to the plants ability to produce either format depending on the coating applied to the disc. Maybe once supporters of both sides see both formats come from the same place, they'll see we all aren't really that different. Can't Blu-ray and HD DVD just get along?