Hed Kandi's candy-colored MP3 player

U.K. record label Hed Kandi is looking to extend its reach from the dance floor to your pocket with its latest offering, a self-branded MP3 player pre-loaded with a few of its own tracks. It's hard to see anyone but the most devoted fans throwing down the pounds for this one though, with the player demanding quite a premium for otherwise lackluster specs. For £69.99 (just over $130), you'll get 512MB of built-in memory, an OLED display of unspecified size, voice recorder functionality, and support for MP3s and WMAs (DRM, too), with a promised 12 hours of playback from the rechargeable battery. If that doesn't dampen your Hed Kandi obsessiveness, you can snag one of these right now.

[Via Shiny Shiny]

[(Unverified) Posted Nov 11th 2006 11:30PM]

Listening to Twisted Disco 2 right now.. woo, would touch this though.

[(Unverified) Posted Nov 12th 2006 2:11AM]

Ack, blatant commercialism�no wonder Mark Doyle left and set up a new label. http://fierceangels.com/

[(Unverified) Posted Nov 12th 2006 3:51AM]

I'm from the states and I love the Hed Kandi comps... but I don't think i'm as devoted to get some branded mp3 player by them :)

[(Unverified) Posted Nov 12th 2006 4:04AM]

More Ministry of Sound MP3 players. huh?
They bought Hed Kandi... and ever since the music has sucked.

@ Jacob, I thought he did www.tokyoproject.com

[(Unverified) Posted Nov 12th 2006 12:25PM]

@Davik, interesting�and you're right. This is something that escaped my notice. Apparently Tokyo Project was a dead-end (which explains the lack of recent content) but re-emerged as Fierce Angels. There a good post on the subject with a comment from Mark himself: http://www.simonjobling.com/?p=154 and details of the litigation mentioned: http://www.wptn.com/Mailing/Mar_29/details/Trademark/itma_5.html