Now that the PlayStation 3 has launched in North America several members of the Blu-ray Disc Association (Twentieth Century Fox, Panasonic, Philips, Pioneer, Sony and Warner Bros.) are pushing the "Experience Blu" ad campaign via print, online and television. The TV ads will be in high-def and only on Discovery HD, INHD and HDNet. HD DVD has been pushing "The Look and Sound of Perfect" with a bus tour, but according to Adweek the $150 million campaign is holding off on TV ads until next year when more players and titles are on the market. The HD DVD group recently announced it has shipped more than 1.5 million discs to market, but Blu-ray hopes to take the lead in installed base this holiday season and never look back. The creative director of the Blu-ray campaign thinks right-brain / left-brain attacks will sell the format but we see it as far more simple. While a roving HD DVD mobile experience is great, more HD ads on our TV compell us to watch any and everything (since its HD) without ever leaving the couch. Take a look at the various iterations of the marketing campaign below.
Read - TV advertisement (warning: sound)
Read - Print ad
Read - Online advertisement
Read - Adweek
Read - Blu-ray Disc Gets in Front of Target Market with Launch of High-Definition TV Advertising