LG planning eco-approved 52-inch wooden HD plasma

Environmentalists take heart, as LG Electronics is out doing some good in the world, and its forthcoming 52-inch HD plasma provides that widescreen beauty you adore with a sense of tree-luvin' satisfaction to boot. While we've seen gizmos encased in wood before (including Hannspree's own HDTV), this particular piece goes one step further by incorporating wood throughout the entire set. While rummaging through the secret lairs of LG in Seoul, CNET UK caught a glimpse of the mysterious set, and while they weren't allowed to film / photograph it, they rendered a look-alike and assured us that the "bezel was made of compressed wood (derived from renewable forests) and finished in white water-based paint." Of course, no piece of AV equipment would be complete without a hint of silver, so LG added an aluminum trim to go along with the "lead-free / low-lead internal components." While the company wouldn't lend any clues to its future release date nor pricing information, we were told that it would eventually be "commercially available," but similar components will probably be found in more peon-friendly models (like the LG LX70) before too long.

[Via CNET]

[R @ Nov 21st 2006 12:37PM]

Someone explain to me how cutting down trees to make a TV is can be marketed as "good for the environment."

[Othello @ Nov 21st 2006 12:59PM]

It's from a renewable forest. And since it's natural the manufacturing creates less chemical by-products and it more environment-friendly when disposed of, among other things.

[Megan @ Nov 21st 2006 3:44PM]

"Renewable" doesn't mean anything. If the wood comes from an old growth forest (which it usually does), the destruction caused to the ecosystem cannot be undone with a few saplings planted. It's just a term put in place to trick the consumer into thinking they haven't done any damage.

[Squid @ Nov 21st 2006 1:01PM]

No more unusable plasma screens to dirty the forests, wait! where are the forests!! We cut them down to make a TV!!

I like this circular loophole cosmic irony!!

[Kris Burbidge @ Nov 21st 2006 1:14PM]

Watch out for termites.

[Grizz @ Nov 21st 2006 1:21PM]

With the plasma market the way it is, they SHOULD be making them recyclable.
But for weight reasions, i would rather have recycled plastic.

[Othello @ Nov 21st 2006 4:20PM]

Well, many companies have programs where they replant saplings etc, but if it's specifically a renewable forest it's essentially a tree farm, unless they're using incorrect phrases intentionally. Two different things there.

[Knickerbocker @ Nov 21st 2006 4:33PM]

That gives me a woody