I think that it's obvious that Sony is treading lightly (just like they always do) before fully implementing the download service. They're releasing it in Japan and requiring a PS3 to control the amount of people who are going to hack the service. Once the service is hacked, they'll patch it up. Eventually they'll feel secure enough to release it to the rest of the world. After that's done, they'll fine tune it until they think the security is ready to withstand PC e-distribution.
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I think that it's obvious that Sony is treading lightly (just like they always do) before fully implementing the download service. They're releasing it in Japan and requiring a PS3 to control the amount of people who are going to hack the service. Once the service is hacked, they'll patch it up. Eventually they'll feel secure enough to release it to the rest of the world. After that's done, they'll fine tune it until they think the security is ready to withstand PC e-distribution.