ROLLERtoaster: the best thing to happen to toasters since sliced bread

Just when we thought we'd seen it all, ROLLERtoaster comes onto the scene and makes everybody look bad. Sure, it's just a concept for now, but don't say we didn't warn you when this thing takes the world by storm and revolutionizes the entire toast industry forever. Designed by Jaren Goh of Singapore, and winner of the 2006 Red Dot Award, the ROLLERtoaster is pretty self explanatory: stick bread in one side, and watched it get rolled into toast by the compact little unit. We're not so sure how well this is guarded from little probing fingers, or the exact mechanism for rolling the toast through, but do details like that really matter when faced with such exquisite design beauty? We didn't think so.

[iptydafu @ Nov 29th 2006 3:16PM]

-peculiar wii accessory

[H.Bandara @ Aug 23rd 2008 2:39PM]

hi,

we are looking for H.duty Roller Toaster for our Motels.
can you send us all the models available with you.

Regards,

Bandara
Maintenance Superivosr
RS PAC Qarn Alam
S of Oman.

[duckhunt @ Nov 29th 2006 3:16PM]

***TOASTER JAM***

pleaase clear bread path and reset

[Colin @ Nov 29th 2006 3:19PM]

iptydafu....

Exactly. I thought this was a Wii hack.

Instead of a cord I would have it recharge and then be able to be used cordlessly on the kitchen table. Plug it back in for next day use.

[rockintom99 @ Nov 30th 2006 10:20PM]

Do you know how *much* power a toaster uses? There is no way a battery could supply enough power to a toaster.

[Brent @ Nov 29th 2006 3:26PM]

Hellz yeah!

This is the best thing since sliced bread...

[steve @ Nov 29th 2006 3:28PM]

but can it fit poptarts, bagels, etc?

[Andy @ Nov 29th 2006 3:29PM]

Hahaha, the name of this thing cracked me up.

[Little Man Buz @ Nov 29th 2006 3:30PM]

The "toast" is kinda gross looking---looks more moldy than toasted.

Wouldn't buy one---I'd be afraid that I might mistake this for my portable doc scanner and toast my important paperwork.......

[HolyLiaison @ Nov 29th 2006 3:31PM]

You know, thay've had "roller toasters" in bakeries/fast food places for years? :)

This is by no means revolutionary.

[kaztm @ Nov 29th 2006 4:12PM]

I agree, it reminded me of Quiznos toaster.

Having said that, this toaster could be useful if you want to prepare a lot of toasted bread. You'd need an automatic bread feeder though...

[Alex C @ Nov 29th 2006 3:33PM]

But what about the bagels!?

[Chocolate Starfish @ Nov 29th 2006 3:37PM]

So he took a product that was tried, true, simple, robust in terms of accepted shapes and sizes, effective, easy and cheap to manufacture, and easy to use and added unnecessary moving parts, likely reduced its ability to accept non-standard bread, probably shouldn't be operated unattended (where would your toast go should you not catch it on the plate, and probably raised its price.

Genius indeed. The reason there's not a better moustrap yet is because the least is often the most.

[Reese @ Nov 29th 2006 3:43PM]

so... put it white bread and it turns into wheat? White bread definetely does not look like that when toasted...

[mase @ Nov 29th 2006 3:44PM]

It turns white bread into wheat bread!

[Tavis Veighey @ Nov 29th 2006 3:47PM]

I get it! To toast bagles, poptarts, and other odd/different items you have to purchase adapters/accessories.

Now if they attach an auto bread feeder to toast a whole loaf of bread a slice at a time, this could be quite usefull at the breakfast table. Just push the button and POP out comes your slice of toast. No more leftover toast!!!

[Rob @ Nov 29th 2006 3:54PM]

So the front/first in part of your toast gets cold while waiting for the back/last part?

[Mischa Lockton @ Nov 29th 2006 4:14PM]

"So the front/first in part of your toast gets cold while waiting for the back/last part?"


Dammit, that was what I thought, I think it is a real concern, also I like a big chrome toaster, this looks like it belongs in a hair salon.

[Chocolate Starfish @ Nov 29th 2006 3:56PM]

I might consider it if it could apply butter or jam at the same time...

[Unomi @ Nov 29th 2006 3:59PM]

Get it mounted to the wall and zip your slice in the top, while having your plate underneath.

Make a bigger one, and do some pizza just like the pro's.

Hell, try using a metal plate and bake some pancakes while rolling it trough this tablegadget.....

'Nuff ideas!

- Unomi -

[Scott @ Nov 29th 2006 4:07PM]

LOLLERTOASTER!

[Phred @ Nov 29th 2006 4:08PM]

Total Photoshop job. Compare the two pieces of bread, they are the same. Probably a white bread piece coloured (forgive the non-US spelling) to be toasted.

And anyway, depending on the speed your toast is likely to be have a graduated warmth...

[Rob W @ Nov 29th 2006 5:39PM]

No sh!t it's a photoshop! Read the friggin' article... it's a concept. Say it with me,.. cooonnnnnccceeeepppppttttt.

Concepts don't need to be physically created or even working.

I have to give the guy credit though,.. anyone who can reinvent the wheel, make it more expensive, and actually make it into production deserves every penny that's coming to him.

[Colin @ Nov 29th 2006 4:50PM]

Its is a design CONCEPT Phred...of course it looks 'photoshopped'...it is a computer model of a possible design.

[Jeff Tracy @ Nov 29th 2006 4:12PM]

Now if they would just add the steady strem of melted butter to pour over the toast as it exits the heating element, then they would have a real winner!

[4engadget @ Nov 29th 2006 4:23PM]

I hope it runs on USB!

[maat @ Nov 29th 2006 4:28PM]

is this going to be available is a USB powered version as well?

[doyouflip @ Nov 29th 2006 4:32PM]

Looks sweet, but I hope they have their lawsuit insurance paid up. Some idiots are sure to try lighting a cigar or drying fingernail polish in there and will no doubt feel like they have a couple million dollars coming their way to ease their mental anguish after things go awry.

[CT @ Nov 29th 2006 4:45PM]

PC Load Letter? What the F*ck does that mean?

[John G @ Nov 29th 2006 4:48PM]

you roll the bread through, not roll the toast through...

[Jean-Michel Decombe @ Nov 29th 2006 5:14PM]

They could make it into a toast printer, where you could control the pattern being toasted as the toast rolls through via USB. Patterns could be encoded in TXML, e.g. virgin-mary.txml, etc.

[4engadget @ Nov 29th 2006 8:02PM]

TXML would be wonderful - maybe even character based

[umrain @ Nov 29th 2006 5:23PM]

goes perfect with the one-click butter dispenser!

[Dwaine @ Nov 29th 2006 5:35PM]

That thing is a lawsuit waiting to happen.

[nitefly @ Nov 29th 2006 5:42PM]

...I assume it will be USB bus-powered....

[LukeA @ Nov 29th 2006 5:45PM]

Because a regular toaster doesn't have electrified red hot hand-sized slots into which you can stick your hands.

[GJP303 @ Nov 29th 2006 5:58PM]

Wow. I didn't realize that white bread toast had a tint of a moldy green colour. I'll check next time i find myself making toast. I realized this is photoshopped so to speak, but still, you could have made it more brown. (Later i went to the link and it looks a little less moldy, engadget just dimmed the photo.) As for the product itself, Luke, perfect. There will be problems with people intentionally turning it on and shoving their kid's hands into the thing and saying, well you shouldn't expose the burning hot metal to my kid's hands. If it ever goes into production, i'll bet you 100 bucks there will be a plastic piece in front of the metal to shield it along with 19 warning labels all over the box and device.

[shaka999 @ Nov 29th 2006 6:18PM]

Well I for one would welcome a toaster that actually works. I've yet to find a toaster that I can get consistent results with. If you get it set for the first piece of toast then then next one you put it gets screwed because the unit is already warm.

[mastershake @ Nov 29th 2006 6:40PM]

They have these at oficemax! its called a Lamination machine!! someone go punch the F#@ktard that made this thing, and tell him to get back to work on important things.

[bubsterboo @ Nov 29th 2006 6:53PM]

Ok... Everytime someone says "It's a photoshop" i immediately know you have no idea about any kind of CG whatsoever. If you don't know anything as to how it was created, dont be so specific!

Yes, its a concept!

And yeah, i like the idea. I think its cool, and i would like to have one. But it's not very practical and probably would be more expensive.

[Eric @ Nov 29th 2006 7:02PM]

What the fuck does PC LOAD BREAD mean?

[webdog @ Nov 29th 2006 7:16PM]

It's a concept that won't work. There's a reason conventional toasters are vertical... heat rises. It MIGHT work as a swing-out attachment to mount under a kitchen cabinet, that way you could feed the toast down through the thing where it would drop onto your plate... or bounce onto the floor. It still seems like a really bad idea as far as safety is concerned. At least the standard counter model doesn't try to suck your fingers in.

But hey, you could toast unlimited length slices of bread.

[Grey Acumen @ Nov 29th 2006 7:24PM]

TOAST!
http://www.sluggy.com/daily.php?date=051203

[Gman @ Nov 29th 2006 7:30PM]

So I wonder how many spm (Slices per Minute) it will do?

[Jean-Michel Decombe @ Nov 29th 2006 9:40PM]

Yeaah... if only they could pull it off. But I think these guys are gonna be the first casualties of their own device.

[J.P. @ Nov 29th 2006 9:33PM]

Probably wont change the world.

The toast-o-lator never really took off.

http://www.jitterbuzz.com/indtol.html

[Brian @ Nov 30th 2006 1:16AM]

We've been using a device similar to that at Chili's for more than a decade. o.0

[Jason Davies @ Nov 30th 2006 2:39AM]

This reminds me of the lightsaber knife in THHGTTG :)

[johnnyg0 @ Nov 30th 2006 9:01AM]

What a bad idea, by the time the bread has fully passed throught that thing, the first half will be cold, and the last half will be hot.

And what about all the crumbs acumulating under it?

The rendering could fool some people thought..

[Pixelbox @ Nov 30th 2006 9:21AM]

Chocolate Starfish is exactly right. I can't believe this thing won a design award when the ONLY thing it has going for it is beauty.